{"id":1493,"date":"2021-09-25T16:34:18","date_gmt":"2021-09-25T16:34:18","guid":{"rendered":"https:\/\/www.uxdesignseo.com\/?p=1493"},"modified":"2024-02-26T19:26:02","modified_gmt":"2024-02-26T19:26:02","slug":"quality-score","status":"publish","type":"post","link":"https:\/\/uxdesignseo.com\/uxdesignseo\/quality-score\/","title":{"rendered":"Optimizing Google Quality Score Can Save You Huge Money"},"content":{"rendered":"

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We can save you money by auditing your ads and showing you how to improve the Google Quality Score of your keywords.\u00a0 Analysis below will show you the range of savings that can be achieved.\u00a0 We guarantee Minimum Google Quality Score of 7 for all your keywords.\u00a0 Ask our competition and see if they give guarantee. Call us at (424) 200-2328<\/em><\/h1>\n

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\nGeneral Formula For Google Quality Score<\/b><\/h2>\n


\nDaily Savings = Bid (or better to use average cost per click rather than bid) x Daily Clicks x [1 – (Previous Quality Score\/ Improved Quality Score)]\u00a0<\/b><\/p>\n

Your Google ads position, compared to your competitor, depends on how much you bid and a Google Multiplier called “Quality Score”<\/strong>.\u00a0 The higher you bid and the higher the Google “Quality Score”<\/strong>, the higher the position of your ads.\u00a0 However, you can beat your competition by bidding lower and still attaining a higher position by optimization. We will show that this is also the best way to save money.\u00a0 The typical savings for a medium size company can range from $50,000 to millions depending on your budget.\u00a0 We will mathematically prove this. Here is how.\u00a0\u00a0<\/span><\/p>\n

What is “Google Quality Score<\/strong>“?\u00a0 Google assigns each and every keyword a multiplier called “Quality Score”.\u00a0 \u00a0“Google Quality Score<\/strong>” ranges from 1 to 10.\u00a0 If your Quality Score<\/strong> is 10 and you are bidding 2 Dollars, you are actually bidding 20 Dollars.\u00a0 Google calls this number “Ad Rank”.\u00a0<\/span><\/p>\n

$2 x 10 (Quality Score) = $20 (Your Ad Rank)<\/span><\/p>\n

If your competition\u2019s Quality Score is 5, then they should bid 4 Dollars to rank equal:<\/span><\/p>\n

$4 x 5 (Quality Score) = $20\u00a0 (Competitor Ad Rank)<\/span><\/p>\n

Notice they have to bid twice your actual bid to rank equal. Simple analysis above should give you an intuitive idea about potential savings.<\/span><\/p>\n

The Google Quality Score depends on:<\/span><\/p>\n

1)\u00a0 The relevance of the Google ads to the keywords,\u00a0<\/span><\/p>\n

2)\u00a0 Landing page experience<\/span><\/p>\n

3)\u00a0 Expected Click Through Rate (CTR) for your keyword.\u00a0\u00a0<\/span><\/p>\n

You have 100 percent control over the first two, namely relevance of Google ads to the keywords and also landing page experience, because you write the ads and you also design the landing page.\u00a0 You have less control over expected click through rate.\u00a0 For simplicity we can ignore expected click through rate for this analysis.\u00a0However, if you want high Expected CTR, bid extremely high at the start of the campaign. Remember, only at the very start. I usually bid 500 Dollars. Later you can reduce this. <\/span><\/p>\n

Assume our keyword is \u201cTax Relief\u201d.\u00a0 We are bidding 60 Dollars and attaining the top position.<\/span><\/p>\n

Please see the image below.\u00a0\u00a0<\/span><\/p>\n

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Notice Google has assigned us a Quality Score of 5 since our landing page is not fully optimized yet – the landing page experience is only Average and must be improved to Above Average.\u00a0 As we explained above about Ad Rank, with a Google Quality Score of 5 you are actually bidding 300 Dollars.<\/span><\/p>\n

$60 (your original bid) x 5 (Quality Score) =\u00a0 $300\u00a0 = Ad Rank<\/span><\/p>\n

If our landing page experience can improve from Average to Above Average, then our quality score would be 7 and obviously you can bid lower to attain the same position and Ad Rank.\u00a0 This is the crux of the analysis; improving the Quality Score can lower your bid while attaining the same position.\u00a0<\/span><\/p>\n

We have experimented with Google ads many times and we believe this is the fact.\u00a0 Please see the image below for another account we manage.\u00a0 Notice Quality Score of 7 by improving Landing Page Experience from Average to Above Average.\u00a0 Again, for simplicity of argument, we are ignoring the Expected Click Through Rate.\u00a0 However, if you can get your Expected Click Through rate to average or even Above Average, your Quality Score will be either 8, 9, or 10 depending on your competitive Expected Clickthrough Rate.\u00a0\u00a0<\/span><\/p>\n

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Let’s calculate saving by improving Google Quality Score from 5 to 7<\/strong><\/h3>\n

We are bidding $60 and we have 10 clicks daily.\u00a0 Cost is $600 per day.<\/span><\/p>\n

Our Ad Rank =\u00a0 $60 (bid) x 5 (Quality Score) =\u00a0 $300<\/span><\/p>\n

How much can we save if we increase our Quality Score from 5 to 7?\u00a0<\/b><\/p>\n

To find savings we need to calculate the New Daily Bid after improving Quality Score from 5 to 7.<\/b><\/p>\n

We still need an Ad Rank of 300 to attain the same top position.<\/span><\/p>\n

$300 = <\/span>New Daily Bid<\/b> X 7 (New Quality Score)\u00a0<\/span><\/p>\n

Hence: <\/span>New Daily Bid<\/b> = 300 \/ 7\u00a0 = $42.85<\/span><\/p>\n

Notice improvement in daily Bid = $60 – $42.85 = $17.15<\/strong><\/em><\/p>\n

Please note the improvement of $17.15 can also be considered improvement in CPC or Avg CPC.\u00a0 This means you are actually improving your CPC.\u00a0<\/strong><\/em><\/p>\n

So Daily Saving is = 10\u00a0 x 60 –\u00a0 10 x 42.85 = 600 – 428.5 = $171.5\u00a0 Daily<\/span><\/p>\n

Yearly Savings = 365 x $171.5 = $62,597.5<\/b><\/p>\n

Notice this savings is for only one keyword.\u00a0 If you have 10 keywords with Quality Score of 5 that we can improve to 7, then your savings is 625,975 Dollars.\u00a0 This is more than half million.<\/b><\/p>\n

General Formula:<\/b><\/p>\n

Daily Savings = Bid (or Average cost per click if CPC enhanced bidding) x Daily Clicks x [1 – (Previous Quality Score\/ Improved Quality Score)]\u00a0<\/b><\/p>\n

Testing formula for example above<\/b><\/p>\n

Daily Savings = 60 x [1 – 5\/7] = 60 x 10 x 0.285714 = $171.5<\/b><\/p>\n

Again, notice this saving is only for one keyword.<\/p>\n

100 Keywords: 365 x 100 x 171.5 = $6,259,750<\/p>\n

Please notice in some situations where you are bidding CPC Enhanced and Google can increase your bid by 30 percent to get more conversions, you need to use Average cost per click rather than bid in the formula above.\u00a0 In fact I believe it is always the best to use Average cost per click since you are actually paying what your competitor (position below you) is bidding.\u00a0 For example if you are bidding 1000 Dollars and your competitor is bidding 10 Dollars, your cost is actually (10 +.5 = 10.5).\u00a0 This is Google bidding rule.<\/p>\n

If you are running a digital agency, you might think why do I need to save the client this money.\u00a0 If you are paid by percentage of advertising budget, saving money might not be even wise.\u00a0 But, this is completely wrong way of looking at this analysis.\u00a0 If you do not touch the advertising budget, this saving will translate to more clicks for the client and hence will improve your agency performance.<\/p>\n

In example above a saving of 171 Dollars means you can approximately get 3 more clicks per day for free.\u00a0 If your landing page experience is above average, most probably your conversation is 30 percent or better, and hence 3 more clicks will give you an extra conversion per day.\u00a0 In the long run, an extra conversion per day will make a big difference for your client.\u00a0 In short, you will not get fired by the client.<\/p>\n

Tips: If you want hight Expected CTR, Bid 1000 Dollars at the start.\u00a0 Do not worry you will not pay 1000 Dollars per click. You will pay what the other guy is bidding below you.<\/p>\n

Example of Conversions Results We Can Achieve; A phone call <\/b>almost<\/b><\/span> every minute.<\/b><\/h3>\n

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We can save you money by auditing your ads and showing you how to improve the Google Quality Score of your keywords.\u00a0 Analysis below will show you the range of savings that can be achieved.\u00a0 We guarantee Minimum Google Quality Score of 7 for all your keywords.\u00a0 Ask our competition … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1493","post","type-post","status-publish","format-standard","hentry","category-optimization"],"_links":{"self":[{"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/posts\/1493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/comments?post=1493"}],"version-history":[{"count":0,"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/posts\/1493\/revisions"}],"wp:attachment":[{"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/media?parent=1493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/categories?post=1493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxdesignseo.com\/uxdesignseo\/wp-json\/wp\/v2\/tags?post=1493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}