What is the difference between CPC and CPM in PPC? Understanding the world of digital marketing can be complex, particularly when it comes to pay-per-click (PPC) advertising. A crucial aspect of PPC that marketers frequently encounter is the difference between cost-per-click (CPC) and cost-per-thousand impressions (CPM). This article aims to

What is an auction bid in PPC? Understanding Auction Bidding in Pay-Per-Click Advertising The world of digital marketing is continually evolving, and among its most dynamic components is Pay-Per-Click (PPC) advertising. At the heart of PPC lies the concept of auction bidding, a method that determines which ads will appear

How do I set up remarketing campaigns in Google Ads? Setting up remarketing campaigns in Google Ads can be a game-changer for businesses looking to increase conversions and re-engage users who have previously interacted with their website or app. Remarketing allows marketers to display ads to users who have visited

What are the main metrics to track in PPC? PPC, or Pay-Per-Click advertising, has emerged as one of the most effective strategies for driving traffic to websites and generating leads. As businesses invest more in digital marketing, understanding the key metrics to track in PPC campaigns becomes paramount. This article

How do I increase my Google Ads Quality Score? Increasing your Google Ads Quality Score is a crucial aspect of running an effective online advertising campaign. The Quality Score is a metric that Google uses to measure the relevance and quality of your ads, keywords, and landing pages. It plays