Invalid clicks pose the biggest challenge for personal injury attorneys.

These are clicks from rivals who think the other attorney shouldn’t market in their area. This is comprehensible. The best solution to this issue is to advertise within a 7–8 mile radius of the accident. It goes without saying that if there is an injury, the wounded party won’t call immediately, but if you continue to advertise in that radius, there is a good possibility he will see your ad and contact.

Why 7 to 8 miles? Please see:

CHP provides live update of accidents:

Code 1141 means ambulance was sent, hence there is an injury.  Injury lawyers are not interested in accidents where there is no injury.  Picking only accidents with code 1141 is the key.

CHP also also provides Longitude and Latitude of accident.

You can place this longitude and latitude in Google ads.

Before using this strategy, we spent $80,000 in Google ads and we had 15 signups.  Using this strategy we spent only $30,000 and we still got 15 signups.  This strategy eliminated $50,000 wasted competitors’ clicks.

Estimating Number of Accidents in Los Angeles:

CHP image above shows from 8:41 AM to 8:46 AM, there are 6 Injury Accidents (code 1141).  This is in span of 20 minutes.  We can estimate 18 injury accident in an hour.

This is valid only in traffic hours between 7 am to 7 pm, or 12 hours.

We can estimate daily number of injury accidents to be around 12 x 18 = 216

From image above we can estimate total number of Injury lawyers in Los Angles to be 25 x 52 = 1300

Monthly share of each Injury Lawyer = (30 x 216) / 1300 = 4.98

So getting 15 signups in one month is not really bad.  This is almost 3 times our share.

Please notice we have 24 Google PPC Calls (30 Days) as shown in the Lead Docket (used by Lawyers).

Image below shows 27 clicks (again 30 days).  

Let’s look at conversion which means number of calls divided by number of actual Google clicks (ad clicks).  

The conversion rate is 24/27 = 89 percent.  (How? I basically challenged most (not every) Google clicks that did not convert as Invalid Click – See one page below)