Category Archives: Optimization

Branding Demystified

A New Branding Concept: The Logical Biconditional or Duplicate Effect (Using Boolean Logic) I think there is a direct link between branding and projecting a promising future. Consider how every successful brand has achieved this in our minds with its own distinct personality, which we refer to as brand identity. … Continue reading

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Google Ads Optimization Techniques and Results

If you select “Maximize Conversions” as your preferred bidding strategy in Google Ads, your Google Ads Quality Score (QS) mostly determines the value of cost per click or CPC. At the same time, Ad Relevance, Landing Page Experience, and Expected Click-Through Rate all contribute to Quality Score. The technical design … Continue reading

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Optimizing Google Quality Score Can Save You Huge Money

We can save you money by auditing your ads and showing you how to improve the Google Quality Score of your keywords.  Analysis below will show you the range of savings that can be achieved.  We guarantee Minimum Google Quality Score of 7 for all your keywords.  Ask our competition … Continue reading

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Using Event Actions to Optimize a Website or Landing Page

Google tag manager allows you to dedicate an event action to every click or even video watch on a landing page or website. After that you can use Google-Analytics-Event-Action-Sequence-Analysis to see which event actions will lead to a major conversion such as a phone call or a form submission. For … Continue reading

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